Consulting

Our clients rely on our decades of experience in emergent energy technologies like solar, wind, hydrogen fuel cells, biomass and biogas. In addition to energy-related work, customers benefit from our expertise in event and competition management.

Case Study: BMW

Need: BMW, one of the world pre-eminent auto makers needed to conduct in-person learning experiences for over 600 leaders and influencers in a new hydrogen vehicle.

Solution: In a timeframe of approximately two months, TTC created and managed sessions involving up to half a dozen alternative fueled vehicles, inviting local leaders to ride in or drive one of BMW's Hydrogen 7 cars. Drivers included Admiral Skip Bowman, President and CEO of the Nuclear Energy Institute; Michael Holland, Senior Budget Examiner, Energy Branch, Office of Management and Budget; Jim Rogers, Chairman, President, and CEO of Duke Energy, and Christine Todd-Whitman, Former EPA Administrator and Governor of New Jersey.

Organizations as diverse as fire stations, energy related trade associations, Executive and Congressional offices, the World Bank and investment companies were provided direct and detailed information about the vehicles and hydrogen and fuel cell industries. In nearly every case, the conversations about hydrogen that resulted from having the vehicles present were positive ones. After conversations with TTC staff, viewers who appeared to be skeptical of the benefits of hydrogen, or its commercial viability, were generally able to understand other benefits of which they were not previously aware.

Key Outcomes

• Connected with 66 trained or supervised drivers, many of whom took the vehicle for at least one overnight
• Reached 91 riders and 485 "active viewers" with whom staff had a personal conversation about the vehicle
• Developed list of over 350 influencing organizations in the Washington Area with potential drivers for hydrogen vehicles

Case Study: Fuel Cell Product Catalog and Hydrogen Fueling Station Database

Need: The hydrogen and fuel cell industry had no listing of operational and future fueling stations — a key indicator of the state of the transportation sector. There was also no listing of the currently available products for sale. This created an education problem and the public and policymakers often assumed that there were very few or no operational fueling stations and that commercial products would only come in the future.

Solution: The National Hydrogen Association hired TTC to collect data and custom built two interactive online tools that would allow users to search for fueling stations and products that were relevant to them. Staff kept design costs low and managed operational costs by creating database-driven online tools that could be updated easily at any time.

Key Outcomes

• Developed mechanism that allowed anyone to add information about a newly-announced station or product, with a quality control step that allowed staff to review the information before it became publicly viewable
• Created a user-friendly interface that appears to be totally integrated into the organization's website
• Received dozens of media mentions by major publications each year without any proactive outreach
• Created a web presence that drove nearly 2,000 visitors to the organization's website each month